Alicia Scott – How To Build A Million Dolar Beauty Brand

Ready to build a beauty brand that stands out and scales in a highly competitive market?
Alicia Scott – How To Build A Million Dollar Beauty Brand is a complete, step-by-step training program that teaches you how to launch, grow, and scale a profitable beauty business from the ground up.

Led by Alicia Scott, founder of the award-winning beauty brand Range Beauty, this course breaks down everything from product development and branding to marketing, community building, and retail expansion. Whether you’re a first-time founder or an experienced entrepreneur entering the beauty industry, this program gives you the tools, systems, and confidence to succeed.

What You’ll Learn

This course takes you through the full lifecycle of building a beauty brand with clarity and intention.

• From Idea to Product – Turn your vision into a market-ready beauty product that solves real customer problems.
• Brand Identity Mastery – Build a distinctive brand identity that cuts through a crowded market.
• Marketing & Social Media – Learn proven strategies for social media growth, influencer partnerships, and content that converts.
• Scaling Your Business – Understand how to grow operations, expand product lines, and manage brand growth sustainably.
• Building a Loyal Community – Create an engaged audience that becomes long-term customers and brand advocates.
• Industry Insights – Alicia shares behind-the-scenes lessons from building a seven-figure beauty brand featured on Shark Tank.

What’s Inside the Course

Module 1: Your Beauty Brand’s Story DNA

This module helps you define the foundation of your brand—your story, purpose, and positioning.

• Lesson 1: How I Built Range Beauty
  Alicia shares her journey from concept to a multi-million-dollar beauty brand, including branding decisions, community building, and launch preparation.
• Lesson 2: Understanding the Beauty Industry
  Explore global beauty trends, market opportunities, and why storytelling is essential for brand differentiation.
• Lesson 3: Building Range Beauty
  Learn how Alicia identified a market gap, chose manufacturers, negotiated MOQs, and budgeted effectively for product development.
• Lesson 4: Defining Your “Why”
  Clarify your brand purpose, customer relevance, and emotional connection using Alicia’s “Define Your Why” worksheet.
• Lesson 5: Finding Your Beauty Niche
  Build a detailed customer avatar, define your niche, and position your brand strategically using Alicia’s Avatar Builder.
• Lesson 6: Your Brand DNA
  Develop your brand voice, values, mission statement, and visual identity with real templates and examples.
• Lesson 7: Choosing the Right Platform(s)
  Decide whether TikTok, Instagram, or other platforms are best for your brand based on audience and content type.
• Lesson 8: Telling Your Brand’s Story
  Craft a compelling narrative using conflict, resolution, and credibility to build emotional connection.
• Lesson 9: Ecommerce Options
  Explore DTC, private labeling, wholesale, pop-ups, boutique retail, and big-box retail strategies.

Module 2: Building Your Beauty Brand’s Community

This module focuses on growing an engaged audience before and after launch.

• Lesson 1: Your Social Media Research Machine
  Analyze competitors, identify aligned influencers, and uncover content strategies that work.
• Lesson 2: Building Brand Pillars
  Define core content themes—from education to UGC—that reflect your brand values.
• Lesson 2B: Engagement Strategy
  Use behind-the-scenes content, audience input, and product collaboration to boost engagement.
• Lesson 3: Product Validation
  Validate product ideas using focus groups, sampling, and feedback before launching.
• Lesson 4: Waitlist Landing Page
  Build anticipation with a high-converting waitlist page that captures leads and excitement.
• Lesson 5: Online Community Experiences
  Leverage tools like Instagram Subscriptions, TYB, and Geneva for exclusive community engagement.
• Lesson 6: Offline Community Experiences
  Create pop-ups, in-person events, and collaborative summits to deepen brand loyalty.

Module 3: The Pre-Launch Master Walkthrough

Everything you need for a successful, high-impact launch.

• Lesson 1: Building Your Pre-Launch Guide
  Map your launch timeline by working backward from your goals.
• Lesson 2: Beauty Brand Operations
  Learn how to calculate COGS accurately and manage production costs intelligently.
• Lesson 3: Beauty Brand Presentation
  Create high-quality visuals and packaging—even on a limited budget.
• Lesson 4: Announcing the Pre-Launch
  Plan PR, social, and in-person activations to maximize reach.
• Lesson 5: Building Momentum
  Use podcasts, influencers, and press to generate pre-launch buzz.
• Lesson 6: Crafting Emails That Convert
  Email templates for open cart, testimonials, urgency, and conversions.
• Lesson 7: Launch Week Checklist
  A step-by-step checklist to execute a smooth and successful launch.
• Lesson 8: Your Retail Strategy
  Learn how to pitch retailers and secure long-term partnerships.

Module 4: Bonus Module

Advanced insights for scaling beyond launch.

• Lesson 1: Finding the Right Partners
  Build strategic partnerships aligned with your brand vision.
• Lesson 2: Funding Your Business
  Explore grants, loans, equity, and non-equity funding options for beauty brands.
• Lesson 3: Using ChatGPT
  Leverage AI to streamline content creation, ideation, and customer personas.
• Lesson 4: Product Formulation
  Alicia’s checklist for developing safe, effective, and market-ready beauty products.

Why Choose This Course?

The Alicia Scott – How To Build A Million Dollar Beauty Brand course delivers practical, real-world strategies used to build a successful beauty business—not theory.

You’ll gain:

• A clear roadmap from idea to launch to scale
• Proven branding and marketing frameworks
• Community-driven growth strategies
• Insider knowledge from a real beauty founder

This course covers product development, marketing, community, and retail, giving you everything needed to build a sustainable beauty brand.

Conclusion

How To Build A Million Dollar Beauty Brand by Alicia Scott is a complete blueprint for aspiring beauty founders who want clarity, structure, and real results. With detailed modules, real examples, and proven systems, this program helps you turn your vision into a profitable beauty business.

Download Alicia Scott – How To Build A Million Dollar Beauty Brand today and start building your beauty legacy.

Alicia Scott – How To Build A Million Dolar Beauty Brand
How To Build A Million Dolar Beauty Brand
How To Build A Million Dolar Beauty Brand BY Alicia Scott

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